Built by a BDR

I built Syntri because I knew the blank‑CRM morning.

The data existed. The account list existed. What was missing was a clear answer to the first question of the day: who should I work, and why now?

Cristian Sánchez Aguilera

Founder, Syntri AI

I'm Cristian Sánchez Aguilera. I spent two years as a BDR looking at hundreds of accounts and making pipeline decisions with a mix of scattered research, old CRM history, and gut feeling.

Apollo could provide data. Salesforce could preserve history. Neither one turned the morning into a ranked, evidence-backed plan. The work still started with tabs, filters, and a decision the rep had to reconstruct alone.

A rep should be able to see what changed, understand why it matters, and start the next useful action without rebuilding the territory every morning.

Syntri began with that operating problem. Signal Arena ranks the territory. The Daily Attack Plan turns the ranking into a realistic queue. Blitz protects the execution block. Outbound Architect drafts from account evidence. Voice Practice creates a place to rehearse before the live prospect.

The product is deliberately reviewable. Signals keep their sources. Rankings explain their reasons. AI output is a draft, not an automatic send. The seller stays responsible for the final decision.

Syntri is still being built in public. When a control, integration, or capability is incomplete, we would rather say so than turn a roadmap item into a claim.

Cristian Sánchez Aguilera
Founder, Syntri AI

The product principle

Evidence first. Judgment visible. Action next.

  • Signals keep their sources.

    Every account change carries the evidence behind it, so a rep can check it before using it.

  • Rankings explain their reasons.

    An account’s place in the plan comes with the why-now context, not an unexplained number.

  • AI output is a draft.

    Nothing is sent automatically. The seller stays responsible for the final decision.

See it in practice

From principle to daily workflow.

See how that principle becomes a daily sales workflow.