For business development reps
Turn a crowded territory into a working plan.
More accounts than calling time. Syntri keeps the account change, the reason for each priority and the preparation for the next call in one place, so the morning starts with a plan instead of a search.
- 01Northstar LogisticsLaunch + hiring · strong fit
- 02Atlas WorksNew sales leader · follow up
- 03Meridian SoftwareProduct change · research first
The BDR’s morning
The hardest decision comes before the first call.
Most of the morning goes to deciding where to start. The research is spread across a CRM, company news, careers pages and your own notes, and the call block does not wait.
A familiar morning
- 8:00Open the account listHundreds of accounts, sorted by whatever the last export used.
- 8:25Search for a reason to callNews, hiring pages and old notes in separate tabs, account by account.
- 9:10Write from scratchEvery opener starts from a blank page and a half-remembered detail.
- 9:30The block starts unfinishedHalf the list researched, the rest called on instinct.
The same morning with Syntri
- 8:00Review what changedSignal Arena shows account changes with their source and date.
- 8:20Choose the blockDaily Attack Plan proposes a ranked queue; you keep, move or drop accounts.
- 8:45Prepare from contextOutbound Architect drafts an opener from the same evidence. You edit it.
- 9:30Work the blockBlitz Mode keeps your place, one account at a time.
Illustrative schedule, not a measured time saving. Your territory, research habits and plan capacity change the picture.
Signal to priority
Evidence first. Then a priority you can question.
An account change is a reason to look closer, not proof of intent. Choose an account to see how evidence, fit and what is still unknown come together into a priority you can review.
What changed
Northstar Logistics
- Regional launch announcedCompany newsroom · 14 Oct · illustrative source
- Six regional sales roles openedCareers page · 9 Oct · illustrative source
Priority you can question
- Why now
- A new region may mean new reps learning new accounts.
- Fit
- Logistics software, 200–500 people, in your territory.
- Still unknown
- Who owns onboarding, and whether there is budget this quarter.
Proposed: Top of today’s block · you confirm or move it.
What changed
Meridian Software
- Self-serve product tier releasedRelease notes · 11 Oct · illustrative source
Priority you can question
- Why now
- A new entry point may change who the team sells to.
- Fit
- Strong industry fit; company size at the top of your range.
- Still unknown
- Whether the new tier changes the sales motion at all.
Proposed: Research before calling · you confirm or move it.
What changed
Atlas Works
- New VP of Sales namedCompany newsroom · 2 Oct · illustrative source
- Enterprise focus in the announcementCompany newsroom · 2 Oct · illustrative source
Priority you can question
- Why now
- A new leader may revisit how the team works.
- Fit
- Good fit, but the account was contacted last month.
- Still unknown
- What changed since the last conversation.
Proposed: Follow up with the earlier context · you confirm or move it.
Illustrative example · Fictional companies and sources · Not the ranking algorithm and no live research.
Daily Attack Plan
You choose the working queue.
Daily Attack Plan proposes an order with the reason beside each account. The block is yours: keep the accounts worth your time today and leave the rest for later. Try it below.
- 01Northstar LogisticsRegional launch + hiring · strong fit
- 02Atlas WorksNew sales leader · previous conversation
- 03Meridian SoftwareProduct change · research first
- 04Harbor Freight SystemsFit only · no recent change
- 05Lumen Health PartnersFunding news · outside your segment
Outbound preparation
The reason to call becomes the first line.
Outbound Architect starts the call, email or LinkedIn draft from the same account evidence you reviewed. You check the facts, change the tone and decide whether to use it. Nothing is sent from the draft.
- Drafts keep the source context attached.
- Every message is edited and approved by you.
Evidence → angle → your wordsDraft for review
Fictional example: a company announces a regional launch. The source context stays attached to the draft.
Review the evidence and tone before use. Nothing is saved or sent.
Practice and improvement
Try the opener before the prospect hears it.
Practice Room gives you a place to rehearse a cold-call scenario, work through an objection and review the feedback before a live conversation. Practice supports your preparation; it does not guarantee results on the call.
- Voice Practice: 60 minutes a month on Pro, 150 on Ultra.
- Plus includes the core workflow without voice minutes.
Scenario → response → coachingText example
Make the first attempt here.
“We already have a solution.”
Try a curious response
“What works well today, and where does your team still lose time?”
Reflect on the approach
Acknowledge their answer. Ask one clear question. Decide what to change before the next attempt.
When you need more research
Widen the search, with limits you can see.
Lookalike Discovery
Start from an account that worked and explore companies with similar attributes, with the reasons behind each match.
Net-new discovery: Pro and Ultra. Credits and search limits apply. Verify each company before adding it to your territory.
Competitive Intel cards
Research cards for preparing competitor questions before a conversation.
5 / 10 / 25 cards a month on Plus, Pro and Ultra.
Account capacity and credits
Active accounts and monthly credits set how much of the territory you can work and enrich.
25 / 75 / 200 active accounts and 500 / 1,000 / 2,500 credits a month.
Choosing a plan
Match the plan to the territory you work.
Every plan runs the same workflow. Moving up adds active accounts, research credits, automated enrichment and practice time.
| Plus$25 / month · or $20 / month billed annually | Pro$50 / month · or $40 / month billed annually | Ultra$90 / month · or $72 / month billed annually | |
|---|---|---|---|
| Core workflow | Signal Arena, Daily Attack Plan + Blitz, Outbound Architect | Signal Arena, Daily Attack Plan + Blitz, Outbound Architect | Signal Arena, Daily Attack Plan + Blitz, Outbound Architect |
| Active accounts | 25 | 75 | 200 |
| Monthly credits | 500 | 1,000 | 2,500 |
| Automated enrichment | Manual only | Manual + auto | Manual + auto |
| Voice Practice minutes / month | Not included | 60 | 150 |
| AI Competitive Intel cards / month | 5 | 10 | 25 |
| Net-new Lookalike discovery | Not included | Included; credits and search limits apply | Included; credits and search limits apply |
| Compare Plus | Compare Pro | Compare Ultra |
BDR questions
What a BDR usually asks first.
Does Syntri decide which accounts I call?
No. Daily Attack Plan proposes a ranked queue and shows the reason behind each position. You choose what goes into the working block, move accounts when you know something the ranking does not, and decide what to do next.
Is Blitz Mode a dialer?
No. Blitz Mode keeps the current account and its conversation guide in view while you work through the block you approved. You place the calls with your own tools and record the outcome; it does not log activity into an external CRM.
Which plan do I need for call practice?
Voice Practice is included on Pro (60 minutes a month) and Ultra (150 minutes a month). Plus includes the core workflow without included voice minutes.
Can Syntri find new accounts for my territory?
Lookalike Discovery starts from a seed account and shows companies with similar attributes and the reasons for each match. Net-new discovery requires Pro or Ultra; credits and search limits apply, and you verify every company before adding it.
Will this replace my CRM?
No. Your CRM stays the system of record. Syntri focuses on the account context, daily priority and preparation behind your next action.
Your territory
Start tomorrow with a plan.
Choose Plus, Pro or Ultra for the account capacity and preparation your territory needs.
Leading a team of BDRs? See how Syntri Teams works or discuss a scoped evaluation.